Direct-to-Consumer Beauty Brands in India Are Getting More Competitive

Direct-to-Consumer Beauty Brands in India Are Getting More Competitive

Direct-to-consumer beauty brands in India are getting more competitive because the market is no longer early-stage chaos. It is now a serious scale game. Redseer says India’s overall online beauty and personal care market grew 2.4 times in just three years, from about ₹21,000 crore in calendar 2022 to about ₹52,000 crore in calendar 2025. … Read more