Zero-Click Is Winning: How to Build Traffic Even When Google Keeps Users
The uncomfortable truth of 2026 is this: zero-click search strategy is no longer optional. Google increasingly answers questions directly through SERP features and AI answers, leaving users informed—but publishers unseen. Complaining about lost clicks won’t reverse this. Adapting your traffic model will. Zero-click doesn’t mean zero opportunity. It means traffic has to be captured, not … Read more