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Pitching Your First Capsule Collection to Myntra: A Template

For emerging fashion designers in India, launching a capsule collection on Myntra can be a game-changer. Myntra, as one of India’s leading fashion e-commerce platforms, provides visibility, credibility, and a wide customer base for small designers. However, landing a collaboration requires preparation, strategy, and a strong pitch. This guide explains how to pitch a capsule … Read more

Lab-Grown vs Natural Diamonds: What’s Best?

Lab-Grown vs Natural Diamonds: What’s Best?

The Lab-grown vs natural diamonds trend is gaining attention in India as buyers explore sustainable, ethical, and cost-effective options in jewelry. With rising awareness about environmental impact, production ethics, and affordability, lab-grown diamonds are emerging as a popular alternative to natural stones. This comparison highlights the differences, advantages, and current trends surrounding both options, helping … Read more

10 Sustainable Indian Fashion Brands You Should

10 Sustainable Indian Fashion Brands You Should

In 2025, sustainable fashion is becoming increasingly popular in India as consumers prioritize ethics, quality, and environmental impact. Slow fashion, eco-friendly fabrics, and ethical production methods are at the core of this movement. Indian designers and brands are making sustainable clothing accessible, stylish, and culturally relevant, proving that fashion can be both responsible and chic. … Read more

Quiet Luxury 2025: How Indians Are Dressing Rich Without Loud Logos

Quiet Luxury 2025: How Indians Are Dressing Rich Without Loud Logos

The quiet luxury fashion India 2025 wave is transforming how Indians express style. Instead of flashy labels, oversized monograms or brand-heavy outfits, people are choosing elegant minimalism—clean silhouettes, premium fabrics and understated tones that quietly communicate sophistication. This shift, inspired by global celebrities and homegrown influencers, is redefining what “rich” looks like in 2025. The … Read more

Minimalist Wardrobe 2025: How Indians Are Building Capsule Closets That Work

Minimalist Wardrobe 2025: How Indians Are Building Capsule Closets That Work

The minimalist wardrobe trend India 2025 is exploding across Instagram and YouTube as more Indians ditch overflowing closets for clean, intentional capsule dressing. With fashion waste rising and daily decision fatigue increasing, Millennials and Gen Z are embracing the idea that fewer clothes can mean better style. Here’s how minimalist wardrobes are reshaping Indian fashion … Read more