Digital advertising is reshaping India’s media mix again. This article explains why ad growth matters for publishers

Saying digital advertising is growing in India is not analysis anymore. That part is obvious. The real story is that digital ad growth is now reshaping the structure of India’s media business itself. The latest FICCI-EY report says India’s media and entertainment sector reached ₹2.78 trillion in 2025, up 9%, and digital media became the … Read more