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Fake Followers Are Getting Easier to Spot: How Influencer Verification Is Changing Deals in 2026

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Fake Followers Are Getting Easier to Spot: How Influencer Verification Is Changing Deals in 2026

Influencer fraud detection is reshaping the creator economy in 2026. For years, fake followers, bought engagement, and inflated metrics quietly distorted influencer marketing. Brands paid premium rates for creators who looked popular on the surface — but delivered little real impact. That illusion is collapsing. Platforms, agencies, and brands now deploy advanced audience verification systems … Read more

Creator Contracts Are Getting Stricter in 2026: Rights, Disclosures, and Deliverables Are Under the Microscope

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Creator Contracts Are Getting Stricter in 2026: Rights, Disclosures, and Deliverables Are Under the Microscope

Creator contract crackdown is becoming one of the most disruptive forces in the creator economy in 2026. For years, influencer deals operated in a loose, informal environment. Short contracts, vague deliverables, unclear rights, and flexible disclosures were the norm. Brands focused on reach. Creators focused on growth. Legal precision often came later — if at … Read more